PELATIHAN PENINGKATAN KETERAMPILAN PEMASARAN DIGITAL BAGI PELAKU UMKM PEMULA DI DESA JELANTIK

Abstract

Digital Marketing Skills Improvement Training for Beginner MSMEs in Jelantik Village aims to provide understanding and practical skills in managing MSME businesses, especially in terms of digital marketing to MSMEs who are just starting out. This training is designed to help them market their products through the use of digital technology in marketing their products. The materials presented include the basics of promotion, promotion mechanisms, basic sales, and digital-based sales mechanisms. The results obtained are that the digital marketing training that has been implemented for beginner MSMEs has shown positive results in improving participants' skills and understanding of digital marketing strategies. The evaluation results show that the majority of participants experienced significant improvements in marketing aspects, especially in utilizing social media and e-commerce platforms to expand their market reach. The implementation of digital marketing carried out by participants contributed to an increase in sales turnover, which ultimately strengthened their business competitiveness in an increasingly competitive market.