ANALISA FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN WISATAWAN KEMUSEUM NUSA TENGGARA BARAT

Abstract

This research is based on an exploratory study conducted by the Museum (NTB) with the aim of finding out what factors influence interest in tourist visits, and the number of tourists visiting before and after the pandemic. The methodology used in this research is based on field studies, through observation , and interviews. The respondents of this research are domestic tourists, students and college students. The main source of this data is several employees of the museum manager. Domestic tourists' interest factors are known through three things, namely object attractiveness, accessibility and facilities. The results of this research found that three main factors influenced tourists' interest in visiting the West Nusa Tenggara museum because of the collection of historical objects from various historical relics in the period before humans knew writing, and various relics from the Chinese who had stopped to trade on the island of Lombok. And the provision of facilities, especially in providing spacious parking, and providing clean toilets and comfortable places to stop, which are provided by management.

Keywords: Amnesty, West Nusa Tenggara Museum, Collection, cultural tourism