RANCANG BANGUN SISTEM INFORMASI WISATA BERBASIS WEB SEBAGAI MEDIA PROMOSI & PEMESANAN PAKET WISATA MENGGUNAKAN METODE E-CRM (Studi Kasus Dasa Wisata Senaru)

Abstract

The problem in the research conducted in Senaru Tourism Village lies in the suboptimal promotion section, as well as booking tour packages that are still carried out directly or by contacting the manager by phone or short message. To overcome these problems, researchers will create a webbased travel information system as a medium for promotion and booking tour packages using the E-CRM method (Electronic - Customer Relationship Management). Data collection using observation, interview and case study techniques. The system development method uses the waterfall model. programming languages use PHP, and MySQl as a database. The expected result of making this system is that visitors can book tour packages online and assist managers in promoting tourist attractions and managing tourist data. With this information system, it is also expected to facilitate services to tourists more effectively and efficiently