Kajian Literatur Strategi Pengembangan UMKM Berorientasi Visi dan Misi untuk Meningkatkan Kesejahteraan Pelaku Usaha

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth, creating employment opportunities, and promoting income distribution in society. However, many MSME actors still face various challenges, such as limited capital, low managerial capacity, weak competitiveness, and suboptimal long-term business planning. This study aims to analyze MSME development strategies based on vision and mission as the main foundation for improving the welfare of business actors. The vision and mission approach is considered important because it provides clear direction, goals, and business identity, thereby facilitating the formulation of development programs, institutional strengthening, and business decision-making. The research method used is a literature study of 10 related scientific journals, which are then analyzed to obtain results in accordance with the research objectives. The findings indicate that MSME development based on vision and mission can be implemented through several strategies, including: (1) strengthening human resource capacity through training and mentoring, (2) improving access to capital and financial literacy, (3) developing product innovation and digital marketing, (4) expanding partnership networks, and (5) strengthening professional business governance. The implementation of a well-directed vision and mission has been proven to enhance productivity, income, and business sustainability. Thus, MSME development strategies based on vision and mission not only strengthen business competitiveness but also significantly contribute to improving the welfare of business actors and the broader community economy.