Kajian Literatur Review tentang Optimalisasi Pengembangan Objek Wisata melalui Perumusan Visi dan Misi

Abstract

This study aims to analyze strategies for formulating vision and mission in the development of tourism objects through a literature review of scientific journal articles. The method used is a literature study by reviewing ten related journal articles discussing tourism development strategies in various regions of Indonesia. The analysis focuses on identifying common patterns in tourism development strategies and their alignment with the formulation of vision and mission. The results show that successful tourism development is strongly influenced by clear vision and mission statements that emphasize sustainability, community participation, infrastructure improvement, promotion, and stakeholder collaboration. The conclusion indicates that the formulation of vision and mission should be participatory, adaptive, and oriented toward sustainable tourism development to enhance competitiveness and local economic growth.