Efektivitas Visi dan Misi sebagai Instrumen Manajemen Strategik dalam Pengembangan UMKM dalam Kajian Studi Literatur

Abstract

Vision and mission play a strategic role in guiding Small and Medium Enterprises (SMEs) toward sustainable growth. This paper aims to analyze the function of vision and mission as strategic management instruments in the development of SMEs. The method used is a literature study by reviewing relevant scientific journals and literature. The results show that a clear vision and mission help SMEs determine strategic direction, improve decision-making, and enhance competitiveness. Therefore, vision and mission are essential elements in strategic management for SME development.